Nowadays, if you can name a healthy food that you couldn't pay many Americans to eat in its actual natural form (soy, legumes (AKA beans), kale and other dark leafy greens, quinoa, etc.) I will bet you a dollar that you can buy it as a CHIP. The only problem is that the dollar will probably only buy you about one of those healthy chips, since only rich people would consider paying $4-7 for 4-8 ounces of something called "Farmer Ted's Organic Sour Cream and Onion Flavored Kale and Amaranth Chips" or whatever.
I saw this in my local store last night so I am going to pick on this one, but I think you can pick up any of these products and make a similar comparison.
|Get your whole grains in a chip, right?|
DIPPIN' CHIPS SUPER GRAINS
"QUINOA, AMARANTH, BLACK SESAME" VARIETY
Let's break it down...
DIPPIN' CHIPS 5 OUNCE BAG (fyi it looks HUGE with all the air in there) = $3.99
That's about $.80/ounce wich may sound cheap but maybe when you think about it as $12.77 per pound you might change your mind (last time I checked you could buy Filet Mignon for less than that, and aren't plant-based grains supposed to be so much cheaper?).
|$12.77 per pound|
1 oz serving of Dippin' Chips
Fat: 8 grams
Sodium: 120 mg
Fiber: 2 grams
First two ingredients (the most prevalent)
White corn, vegetable oil
Last three ingredients (least prevalent)
Amaranth, quinoa, teff
|Nutritionally, alas still a chip.|
|First ingredient...good ol' corn.|
1 oz serving of Tostitos Multigrain Scoops:
Fat: 7 grams
Sodium: 110 mg
Fiber: 2 grams
Corn, vegetable oil
|Remarkable how much like Dippin' Chips these are....|